Summary
Buddy is a digital solution designed to help young adults manage the complexities of administrative tasks. Initially launched as a newsletter, the project quickly gained traction with over 17,000 subscribers, validating the concept before evolving into a mobile application. The platform now centralizes information, task management, and exclusive offers in a personalized and gamified experience.
The Problem
Administrative tasks such as taxes, forms, and legal documents are often perceived as stressful, complex, and time-consuming. For young adults, this creates uncertainty, a high risk of errors, and a strong need for accessible guidance.
Pain Points
Business & User Needs
Context about Buddy at this point
At the start of the project, the team intended to move straight into developing the Buddy app without validating the concept with users. This approach overlooked the uncertainty around adoption, as administrative tools are not naturally part of young adults’ daily digital habits. Without testing, the risk was building a product that users would not engage with. I pushed for a new discovery phase
Business Needs
User Needs
We then restarted a Discovery Phase to test real user need, ending up validating newsletter as an MVP.
Design Process
The Newsletter is now running and successfull, time to scale with an app.
With the newsletter validated and growing rapidly, the concept had proven its value. The next step was to scale the experience into a full application, translating insights from early testing into a structured design process.
Wireframing
User Interface (UI) Design
Outcome and Impact
Reflection & Learnings
Key Challenges
What I’d Do Differently
Your Goals, My Expertise—Let’s Build A Lasting Partnership
Let’s work together to turn ideas into meaningful experiences. Whether you’re looking to refine a concept, build from scratch, or rethink your product, I’d be glad to collaborate and bring clarity to your vision. Get in touch to start building.